PRODUCT COMMERCIAL
Video Production
Depthink Productions partnered with Vorbeck Materials to produce a high-impact product commercial showcasing the performance of Vorbeck O3™, the company’s next-generation PFAS-free firefighting foam. Filmed at the James N. Robey Public Safety Training Center, the production was designed to capture the foam’s real-world effectiveness against fuel-based fire scenarios while delivering cinematic visuals suitable for marketing, sales, and product launch campaigns.
The commercial was produced during a single-day field shoot that included multiple live-fire demonstrations. Two vehicles were intentionally ignited to document the deployment of Vorbeck O3™ in realistic firefighting conditions, allowing the production team to capture the foam’s rapid knockdown and suppression capabilities. Additional footage was captured during a controlled barrel burn, providing close-up visuals of the foam blanketing and enveloping a fuel fire. These demonstrations highlighted the product’s ability to create a stable foam layer designed to suppress vapors and help prevent re-ignition. Vorbeck O3™ is a fluorine-free firefighting foam concentrate developed for Class B liquid fuel fires and engineered as an alternative to legacy PFAS-containing foams.
To maximize production value, Depthink Productions utilized a multi-camera approach that combined ground-level cinematography, telephoto coverage, action-oriented handheld footage, and aerial drone video. The production team consisted of Director of Photography and Director Taylor Hellhake, a dedicated camera operator, a photographer, and a licensed drone pilot. This combination allowed the crew to document the fire demonstrations from multiple perspectives while maintaining safe operating distances and capturing the scale of the training environment.
The finished commercial blends cinematic storytelling with technical product demonstration, creating a compelling visual asset that communicates both performance and innovation. Through dynamic camera movement, aerial imagery, slow-motion fire sequences, and detailed close-up coverage of the foam application process, the video provides an engaging look at Vorbeck O3™ in action. The project serves as an example of Depthink Productions’ expertise in commercial video production, industrial filmmaking, product demonstrations, drone videography, and high-risk outdoor production environments.
Background
Vorbeck O3™ is a next-generation fluorine-free firefighting foam concentrate developed to provide high-performance fire suppression without the intentionally added PFAS chemicals found in traditional AFFF firefighting foams. Designed for both municipal and industrial firefighting applications, Vorbeck O3™ represents a new approach to Class B liquid fuel fire protection, combining environmental responsibility with the performance firefighters depend on in critical situations.
As organizations across the United States transition away from legacy PFAS-containing firefighting foams, Vorbeck O3™ has been engineered to meet the growing demand for effective fluorine-free alternatives. The foam is UL 162 and ULC S564 listed for Class B hydrocarbon fuel fires, passes NFPA 18 testing for Class A fires, and is compatible with a wide range of firefighting equipment, including common nozzles and proportioning systems. Vorbeck’s proprietary formulation is designed to create a stable foam blanket that rapidly suppresses flames, resists burn-back, and helps prevent re-ignition.
Developed and manufactured in the United States, Vorbeck O3™ was created to support fire departments, industrial facilities, emergency response teams, and other organizations seeking a PFAS-free firefighting solution without compromising operational performance. The product is certified for both freshwater and saltwater use and reflects Vorbeck’s commitment to advancing firefighting technology while supporting the industry’s move toward more environmentally responsible fire suppression methods.
CLIENT:
Vorbeck Materials
DATE:
February - 2026
WEBSITE:




