Promotional Commercial
Video Production
The promotional commercial for The Healing Garden book introduces you to Juliet Blankespoor, founder of The Chestnut School of Herbal Medicine, and showcases the beauty of the book and its content. A fusion of b-roll content captured over the years for The Chestnut School’s course videos and additional footage specifically shot for this commercial, the commercial highlights the book’s content and showcases scenes from around Asheville, North Carolina. The video aims to visually show themes from the book which celebrates the therapeutic power of plants and the deep connection between people and the earth.
The commercial features a collection of video material from local gardens, forests, and foraging expeditions. A group of extras, including members of the Chestnut School community, contributed to the footage. Through the combination of natural imagery, interview content, and digital effects, the commercial not only promotes the book but also highlights the holistic philosophy and teachings that have made The Chestnut School a beloved institution in the world of herbalism.
The final result is a promotional video that captures a collection of scenes to showcase The Healing Garden, inviting viewers to dive deeper into the world of herbal medicine.
Background
The Chestnut School of Herbal Medicine, founded in 2007 by Juliet Blankespoor, is nestled in the vibrant herbal community of Asheville, North Carolina. Known for its deep roots in ecological sustainability and traditional herbal practices, the school offers a variety of online learning opportunities, inviting students from around the globe to explore the healing power of plants. Their flagship programs include the Herbal Medicine Making Course, the Foraging Course: Edible and Medicinal Wild Herbs, and the Herbal Immersion Program, all designed to empower individuals to become skilled herbalists and connect with nature in a meaningful way.
Depthink Productions began collaborating with The Chestnut School in 2015, combining our video production abilities with the school’s educational efforts. Our partnership has been a meaningful one, helping the instructors at the Chestnut School document their teachings through engaging and informative videos. Over the years, we have worked closely with their team to create hundreds of videos that have been viewed by hundreds of thousands of aspiring herbalists across the globe. These videos have become an important element of the Chestnut School’s online courses, delivering content to students in an accessible and compelling way.
The content we’ve produced together spans a wide range of formats, from long-form instructional course material to short commercials, YouTube videos, and social media content. Whether it’s a detailed demonstration of medicine-making techniques, a walk through the woods identifying medicinal plants, or a message about the connection between people and plants, each video serves to deepen the viewer’s understanding of herbalism.
Through this ongoing collaboration, Depthink Productions has helped the Chestnut School provide students with a visual experience that complements their learning journey. As the school continues to inspire and educate herbalists around the world, we remain committed to supporting their efforts with video content that helps nurture a global community of herbal medicine enthusiasts.
CLIENT:
Juliet Blankespoor
DATE:
June - 2021
WEBSITE: