Product Commercial
Video Production
This crowdfunding product video for the Mantris Laptop Stand was filmed on location in Houston, TX, over one production day. The team selected several locations around the city, showcasing the Mantris stand in a variety of real-world settings. Local talent was enlisted to help bring the product to life, demonstrating its versatility and highlighting its ergonomic benefits. Whether shot in office environments or outdoor spaces, each location helped to emphasize the stand’s portability, functionality, and design, making it clear how the Mantris stand could integrate into the lives of busy professionals and remote workers alike.
Depthink worked alongside the Mantris team to create a visually dynamic and compelling crowdfunding Kickstarter video within a fairly tight production schedule. The aim was to highlight the stand’s unique features, from its adjustable height functionality to its portable design, which were the main technical goals of the video. Depthink and the Mantris team collaborated to capture the footage required to create an effective video that would resonate with potential backers. The video was able to showcase the stand’s key selling points while conveying the innovation behind the product. Ultimately, the result was a crowdfunding video that not only demonstrated the Mantris stand’s functionality and design but also engaged viewers with a narrative that encouraged support for the product’s manufacturing journey.
Background
Mantris (owned by Unboxed Designs) was conceived with the goal of providing a practical solution for the modern-day laptop user, addressing the widespread issue of poor posture and the resulting back and neck pain. Unlike most portable laptop stands that only adjust the angle of the screen, Mantris is a game-changer. It offers the flexibility not only to adjust the angle but also to provide a full range of sitting and standing heights, giving users the ability to find the best ergonomic position whether they’re working at a desk or on the go. This versatility allows users to alternate between sitting and standing throughout the day, promoting better posture and reducing the strain that often comes from prolonged sitting.
The design of the Mantris stand was crafted to be both functional and portable. It features a compact form factor that easily slips into bags for on-the-go convenience, while still being able to adjust the stand securely and safely. The Mantris stand remains lightweight and travel-friendly, striking a balance between engineering precision and everyday usability.
Depthink Productions was brought on board to help bring the vision of the Mantris stand to life through an engaging crowdfunding video. Working closely with the creators of Mantris, based in Houston, TX, we crafted a video that communicates the stand’s features and the benefits it provides to laptop users. The video was designed to raise awareness and generate the necessary funds to kickstart the manufacturing process, ensuring that this product could reach a larger audience. From capturing the design and mechanics of the stand to showcasing its real-world applications, the video helps potential backers understand the product’s value while building excitement around the campaign. The end result is a crowdfunding video that highlights Mantris as a must-have product for anyone seeking better posture and greater comfort during long hours of laptop use.
CLIENT:
Unbox Product Design
DATE:
April - 2014
WEBSITE: